World Cup Draw
Recently I was tipped off to a project that I think lives at an interesting crossroads of sport and culture. Before the reveal, a little background: I don’t think many people would argue with the notion that ESPN (along with Nike) define sports culture in this country from a general standpoint. In other words, for the general sports fan (as opposed to say, the hardcore cricket, rugby, lacrosse, etc. niche fan) how we think about, consume and talk about sports is guided by ESPN and Nike. Now, really ESPN is just four letters and Nike is a nifty logo and a pair of sneakers originally made...
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